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Heather Reisman “In Conversation” with anthropologist and author Grant McCracken on the subject of his latest book, “Chief Culture Officer: How to Create a Living, Breathing Corporation.” Recorded live at Indigo Manulife in Toronto, January 12th, 2010. Event documentation & Promo Produced by Lisa Santonato at FTP Media Inc. for Chapters Indigo.

Book Launch 4:35 min (Jan 2010)