The strength in FTP Media’s social media expertise dates back to 1996 when FTP Media’s Founder and Director, Lisa Santonato, joined forces with RAH Media in the establishment of Taxi Vancouver Mag.zine, a monthly print-based publication and website designed by a talented design firm called BlastRadius. The early development of online content for the magazine that had a strong community focus and loyal following provided Lisa with the opportunities for experimentation necessary for understanding the power and potential of community reach and targeted brand-building inherent in this new form of media.
Upon returning to Toronto in 1999, Lisa accepted a residency at the Canadian Film Centre (CFC)’s Media Lab where the training she received in user-centered design theory and interaction further cemented her knowledge and understanding of what has come to be known as “social media.” For more information on the history of social media, check out this nifty infographic: The History of Social Media [INFOGRAPHIC]. Note that social media changes rapidly, and therefore may have evolved significantly since this infographic was created in 2011.
The following is a list of social media properties that FTP Media has either produced, managed or provided consultation services towards in recent years.
Working in the role of contract Producer for Unikron Inc., Lisa Santonato produced a series of online videos for corporate clients including Aviva Canada, The Insurance Institute, and Tarion, as well as webcasts for Weber Shandwick and Strongco. The videos were produced for the Canadian market in both English and French. The role of Producer included sales, client relations and account management, as well as overseeing video development, production and post-production. Lisa worked closely with the Unikron team to achieve high results.
Lisa also worked to help establish the company’s new movie & television studio at 495 Adelaide Street West. Lisa wrote press releases announcing the company’s 10th Anniversary and Open House Studio Party and wrote the web content for the new studio site at http://torontostudio.unikron.com/. As an internal consultant, Lisa worked to establish the company’s social media profile, and in so doing launched the company’s Facebook Page and re-established the Unikron Twitter and YouTube accounts. Lisa also initiated the use of Vimeo‘s professional features for video hosting and client review and consulted on the implementation of Unikron’s video archive via Vimeo Portfolios.
In 2011 Lisa Santonato served as a board member of L.I.F.T.‘s Education Committee, consulting on outreach and social media campaign strategies for the long-standing Toronto filmmaker’s co-op. In this role Lisa advocated for better use of Facebook for furthering L.I.F.T.’s awareness campaign, established the organization’s Facebook Page, and provided training and consultation on best practices and methodologies to L.I.F.T. staff and board members.
In 2011, FTP Media was contracted by MZTV, the production and distribution branch of ZoomerMedia Limited, to build a digital archive of the legacy of work produced by the company’s founder, Moses Znaimer.
In the role of Associate Producer, Lisa Santonato catalogued, digitized and archived more than two hundred hours of video tape for the company’s internal reference library, and assisted the Producer in the daily organization of shows going to air on Vision TV, a ZoomerMedia channel.
Production credits include: THE GREAT EXTRATERRESTRIAL DEBATE (Associate Producer); THE ROYAL WEDDING INSIDER (Associate Producer, Script Writer); CARP Special Report “ELDER ABUSE: DOES ANYONE CARE” (Associate Producer); CARP CHALLENGE Promo Spots (Producer, Director).
FTP Media was hired to manage the social media marketing and online ad campaigns for a social media project called Operation Maple. During the formative stages of development, FTP Media consulted on strategies for increased online exposure and audience engagement, while working to develop the website, Facebook Page, Twitter profile and YouTube channel.
FTP Media provides consultation, and social media marketing and production services to the film industry and festival website, FILMbutton. From 2009-2010 FTP Media was assigned to provide media coverage of various film festivals for FILMbutton.
View FILMbutton’s NXNE promo video produced by FTP Media here.
FTP Media founder Lisa Santonato first met Jake on a streetcar traveling home from work on a sunny summer day in 1992. A belligerent drunk man sat down next to her and began harassing her. Nearby, a rather large man dressed in a fine three-piece grey pinstripe suit stood up and addressed the man, announcing in no uncertain terms that he ought to stop. Lisa got off the streetcar at the following stop, and so did Jake. Standing there on the corner of Bathurst and College Street, Lisa became friends with one of Canada’s finest musicians, songwriters, and greatest of gentlemen, Big Rude Jake. The friendship has crossed provinces, decades and technologies, and whenever Jake is playing, Lisa does her best to make it out to the show.
Sometime around 2004 or 2005, after a period of inactivity Jake decided it was time to revive his career. He contacted Lisa who began consulting Jake on how to bring his music back to audiences via online tools and social media. Lisa encouraged Jake to rebuild his website and get his extensive, and spectacular, body of work online. In 2007 Jake gave Lisa six videos which she digitized from old VHS tapes, saving Jake the high cost and trouble of digital video transfer from old, unknown, and more or less lost Beta sources. She helped Jake establish his YouTube channel, and posted the videos for the world to see, thereby bringing Jake’s music video archive to the internet and thereby the world.
For a taste of Jake’s ‘swing punk’ style, check out this video archived by FTP Media. In it Jake performs 7th Avenue live on Rita & Friends with his Gentleman Players. The song was released on Jake’s 1994 album, Butane Fumes and Bad Cologne.
Also be sure to visit Jake’s YouTube channel for the latest music from Jake’s solo to 7+ piece band, or his side projects, The Jump Devils, Tennessee Voodoo Coupe and Blue Mercury Coupe.
View all posts featuring Big Rude Jake.