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Chapters Indigo

To help launch Indigo’s new blog, FTP Media was hired to shoot a “play date” with a dozen pre-school and school-age children, all brought to the Indigo corporate headquarters in downtown Toronto to have fun testing toys. A series of four short videos were produced from that half-day shoot, each posted online at blog.indigo.ca, and available for viewing via the in-store kiosks at Indigo Books & Music.

To produce this wonderful series, FTP Media assembled a small documentary crew to ‘capture the action’ as it unfolded around us on that day. Team members included cinematographer Kelly Mason shooting ‘A’ camera, and Ian Challis recording sound.

Indigo Kids Love Make Believe

View all Indigo Kids Love videos produced by FTP Media for Chapters Indigo.

View more posts featuring Chapters Indigo here.

FTP Media was also involved in the early trials of the Chapters Indigo online “In Conversation” web series which documents the live in-store events at Indigo’s flagship Toronto location. These videos are short selections of footage that FTP Media taped live at the events and then edited in post-production. FTP Media was also responsible for webcasting the video live to remote audiences.

Heather Reisman “In Conversation” with Grant McCracken at Indigo Books & Music

Heather Reisman “In Conversation” with anthropologist and author Grant McCracken on the subject of his latest book, “Chief Culture Officer: How to Create a Living, Breathing Corporation.” Recorded live at Indigo Manulife in Toronto, January 12th, 2010. Event documentation & Promo Produced by Lisa Santonato at FTP Media Inc. for Chapters Indigo.

Book Launch 4:35 min (Jan 2010)

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