Working in the role of contract Producer for Unikron Inc., Lisa Santonato produced a series of online videos for corporate clients including Aviva Canada, The Insurance Institute, and Tarion, as well as webcasts for Weber Shandwick and Strongco. The videos were produced for the Canadian market in both English and French. The role of Producer included sales, client relations and account management, as well as overseeing video development, production and post-production. Lisa worked closely with the Unikron team to achieve high results.
Lisa also worked to help establish the company’s new movie & television studio at 495 Adelaide Street West. Lisa wrote press releases announcing the company’s 10th Anniversary and Open House Studio Party and wrote the web content for the new studio site at http://torontostudio.unikron.com/. As an internal consultant, Lisa worked to establish the company’s social media profile, and in so doing launched the company’s Facebook Page and re-established the Unikron Twitter and YouTube accounts. Lisa also initiated the use of Vimeo‘s professional features for video hosting and client review and consulted on the implementation of Unikron’s video archive via Vimeo Portfolios.