To help launch Indigo’s new blog, FTP Media was hired to shoot a “play date” with a dozen pre-school and school-age children, all invited to the Indigo corporate headquarters in downtown Toronto to have fun testing toys. A series of four short videos were produced from that half-day shoot, each posted online at blog.indigo.ca, and available for viewing via the in-store kiosks at Indigo Books & Music.
To produce this project, FTP Media assembled a small documentary crew to ‘capture the action’ as it unfolded around us on that day. Team members included cinematographer Kelly Mason shooting ‘A’ camera, and Ian Challis recording sound.
View all Indigo Kids Love videos produced by FTP Media for Chapters Indigo.
View more posts featuring Chapters Indigo here.